Angličtina

E-learning jako vzdělávací nástroj školy 3. tisíciletí

  • Full Screen
  • Wide Screen
  • Narrow Screen
  • Increase font size
  • Default font size
  • Decrease font size

Speaking - Advertisements Quotes

Email Tisk PDF

Advertisements - Quotes

 

Read the quotes. Discuss them:

  • Do you like them? Which do you agree with, which not? Why?
  • Do you know their authors? Who were / are they?
  • Which one you like the best? Why?
  • Discuss them with you partner; do you have the same views?
  • Which one you find the strangest? Why?
  • Do you know some good advertising quote that was not included here?
  • Why are quotes about advertisements so funny and strange? What is the logic behind many of these quotes?
  • Why are these notes so contradictory? Could you divide these quotes into two opposing groups? What would these groups be like?

 

 

 

“Advertising is the greatest art form of the 20th century.”

Marshall McLuhan

 

“Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials”

Marshall McLuhan

 

“The man who stops advertising to save money is like the man who stops the clock to save time”

Author Unknown

 

“Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.”

Marshall McLuhan

 

A good advertisement is one which sells the product without drawing attention to itself.

David Ogilvy

 

A lot of the advertisement is done by saying: first of all, have a complex about who you are.

Isabella Rossellini

 

“If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.”

Will Rogers

 

“Advertising: the science of arresting the human intelligence long enough to get money from it.”

Stephen Leacock

 

“Advertising is the art of convincing people to spend money they don't have for something they don't need.”

Will Rogers

 

The advertisement is the most truthful part of a newspaper.

Thomas Jefferson

 

“The function of the press in society is to inform, but its role in society is to make money.”

A. J. Liebling

 

“While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.”

Jef I. Richards

 

“You can fool all the people all the time if the advertising is right and the budget is big enough.”

Joseph E. Levine

 

“I do not read advertisements - I would spend all my time wanting things”

Franz Kafka

 

“Advertising is totally unnecessary. Unless you hope to make money.”

Jef I. Richards

 

“In our factory, we make lipstick. In our advertising, we sell hope.”

Peter Nivio Zarlenga

 

Unethical advertising uses falsehoods to deceive the public; ethical advertising uses truth to deceive the public.

Vilhjalmur Stefansson

 

I think that I shall never see

A billboard lovely as a tree.

Perhaps, unless the billboards fall,

I'll never see a tree at all.

Ogden Nash, "Song of the Open Road," 1933

 

Advertisers constantly invent cures to which there is no disease.

Author Unknown

 

In general, my children refused to eat anything that hadn't danced on TV.

Erma Bombeck

 

So long as there's a jingle in your head, television isn't free.

Jason Love

 

"Asked about the power of advertising in research surveys, most agree that it works, but not on them."

Eric Clark

 

"Advertising promotes that divine discontent which makes people strive to improve their economic status."

Ralph S. Butler

 

"There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster."

Jerry Della Famina, 1971

 

"We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it."

Daniel J. Boorstin

 

"Advertising isn't a science. It's persuasion. And persuasion is an art."

Bill Bernbach

 

"The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be."

William Feather

 

"If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on the right track, leading to a richer, more benevolent society."

Brian Philcox, 1991.

 

"Advertising agencies' primary goal is to advertise and sell themselves to the client. Selling the product to the public comes second."

Mark Jackson

 

"The list of sins committed by advertising is limited only by the creativity of its critics."

Jerry Kirkpatrick, A Philosophic Defense of Advertising, 1986.

 

"If it doesn't sell, it isn't creative."

David Ogilvy

 

"Advertising is criticized on the ground that it can manipulate consumers to follow the will of the advertiser. The weight of evidence denies this ability. Instead, evidence supports the position that advertising, to be successful, must understand or anticipate basic human needs and wants and interpret available goods and services in terms of their want-satisfying abilities. This is the very opposite of manipulation."

Charles H. Sandage, Some Institutional Aspects of Advertising, 1972.

 

"Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow."

Bruce Barton, chairman of BBDO, (1955)

 

"Give people a taste of Old Crow, and tell them it's Old Crow. Then give them another taste of Old Crow, but tell them it's Jack Daniel's. Ask them which they prefer. They'll think the two drinks are quite different. They are tasting images."

David Ogilvy, Ogilvy on Advertising, 1985.

 

"The business that considers itself immune to the necessity for advertising sooner or later finds itself immune to business."

Derby Brown

 

"We find that advertising works the way the grass grows. You can never see it, but every week you have to mow the lawn."

Andy Tarshis

 

"Yes, I sell people things they don't need. I can't, however, sell them something they don't want. Even with advertising. Even if I were of a mind to."

John O'Toole

 

If you don't find it in the index, look very carefully through the entire catalogue.

Sears, Roebuck, and Co. Consumer's Guide, 1897

Navigace: 4. ročník Media Speaking - Advertisements Quotes